Are you having a difficult time building a large following of engaged audiences? Even the biggest t-shirt brands in the world struggled with this at one point or another. It can prove challenging to drive traffic to your website, get subscribers, build an email list, receive more shares and all that good stuff. But this doesn’t mean it’s impossible. By being an early adopter, you can stay ahead of the curve and engage with your audience in the most efficient manner possible. Here are 3 effective tips to growing your audience.
Diversify Your Content Portfolio
When it comes to making your mark in the online world, everybody says to create high-quality content. But what makes up content? Of course, it is essential that you do not just regurgitate information found elsewhere on the web. If you want to stand out, you must offer something unique to your visitors. Give them a reason to choose your brand over all others in your niche. Make them feel compelled to click every time you post a link or send an email, knowing that there is something valuable waiting for them. This applies to all brands, especially for a t-shirt eCommerce store.
It’s also worth noting that content doesn’t have to be limited to traditional blog posts. Over the past couple of years, it has been evident that online users love visual content. You only have to look at the success of YouTube, Instagram, and Snapchat. If all you’ve been doing until now is publishing posts, try to diversify by offering videos, images, ephemeral content, podcasts, Livestream, infographics, GIFs, and e-books. Remember that different people have different ways of consuming content. With a diverse content portfolio, you have a better chance at addressing the needs of your targeted audience.
Spend Time In The Right Platforms
Everybody knows how beneficial it is to build a presence on social media platforms. It is, however, vital that you select the right platforms to enjoy optimal results. You don’t have to create a Facebook page just because everybody has one. Instead, ask yourself why you need a Facebook page and whether your prospects spend their time there.
You must also take the time to check all available platforms. Instead of limiting your choices to the most popular ones, consider other online channels where your prospects may be spending time. You might be surprised that in your niche, you can build a more targeted audience on Pinterest compared to Facebook. Run campaigns on multiple social platforms and see which ones produce the best results.
Boost Organic Search Engine Visibility
Search engines continue to be the largest source of traffic for most websites. The great thing about search engine traffic is that it tends to be very targeted. The reason for this is that you can optimize for the keywords used by prospects. By figuring out what keywords they use to find your brand, you can make enhancements on your content to get a better chance at reaching the top spot on Google.
Take note that even if your website doesn’t rely heavily on blog posts, it can still benefit from SEO techniques. There is a misconception that SEO only makes sense when it comes to optimizing traditional text. But there are other aspects of SEO that can help the search engine visibility of your website, including creating the right site structure, optimizing images, increasing page load speed, using responsive web design and eliminating web crawl errors.
By following these simple techniques, you should be able to grow your audience. Just remember that you can expect to see results overnight. Building a following of targeted audience requires patience and consistency. Continue providing valuable content to readers and promoting on the right platforms. Before you know it, you already have a massive following that ultimately boosts your bottom line.